How are you on video, webinar or live stream?
Do you feel like a deer in headlights every time the recording light goes on? Does it take you a dozen or more takes trying to capture a simple two-minute video, yet still not liking how you look and sound? Or are you stuck on deciding what equipment to use and figuring out how to use that program to edit your videos that you haven’t even started?
The myth most entrepreneurs believe when using video to grow their business is that professional lighting, audio, and the “perfect” script will make their videos powerful.
While having the professional touch does helps increase the quality, it’s not enough to make you stand out from everyone else in the online market place. Instead, the emotional energy you bring when you speak and present is EVERYTHING!
Think of it this way…
It’s the difference between a thermometer and a thermostat. A thermometer takes the temperature of a room while the thermostat directs the temperature of the room
Your number one job when you speak or present is to manage the energy and emotions of your audience.
The audience won’t remember what you said, but they will remember how you made them feel.
Your goal is to get your audience more emotionally connected to what your message. The magic happens when you shift your focus worrying about what you’re going to say to how you show up instead. This isn’t about you. It’s about your audience.
Authenticity comes naturally when you fully give of yourself, and you amplify the level of generosity you give.
Here are 9 #PowerTips to become a powerful speaker and presenter on your next video, webinar or live stream:
1. Bold Enthusiasm
You must claim your identity as a powerful leader and speaker. No one can do that for you, but you. Only you can decide to either shrink and feel small or show up with bold enthusiasm. The two most important spots in your video are in the beginning and the closing. You want to have a grounded high-energy intro because you have 7-10 seconds to captivate your audience’s attention otherwise they drop off.
That means you have to be ready to go as soon as you hit record rather than taking a minute or two to warm up to find your rhythm You also want to crescendo at the end or when making your offer. Don’t let your voice fall flat, don’t go up in tone, and don’t make it a question mark.
Stay strong when you announce your price. Build up your level of energy before “The Ask” or call to action. Remember, where you leave your audience in the last 3 minutes is your brand.
2. Speak As A Leader
How you speak and sound gives you the ability to control how people and the world perceive you. This includes your pitch, your pace, your tone, your melody, and your volume.
- Talk too slow, people will think you’re dumb or stop paying attention.
- Talk too fast, people will think you’re hiding something.
- Talk with a high pitch or soft voice, people don’t see you as an expert or take you seriously.
- Talk with a mono-tone, people will tune you out.
When you speak with passion, you speak with greater volume and range that fills the space. Don’t be afraid to speak louder and more expressively when you go live. Remember the power of the pause. You want to give your audience time to process information.
You also want to slow down when covering a deep topic or sharing a vulnerable story to enhance the impact of the point you’re conveying.
Mastering how you adjust your pace, pitch, tone, and volume to match the emotion and energy you want your audience to experience is the key.
Don’t get trapped in one dimension. Expand the ranges in each of the five areas will help keep your audience engaged.
3. Eliminate Space Fillers
Space fillers are the most common and unfortunate habit. These are the uhh, umm, like, so, and, you know, just, and to be honest.
Space fillers usually come up when you’re transitioning from one thought to another or thinking about what you are going to say next.
Not only do these distract your audience from your message, space fillers also chip away at your credibility.
With the help of a little awareness, an easy solve for this is to elongate and connect your words to string them together into phrases where you stop only at the comma or period of a sentence.
4. 93% Of Your Communication Is Through Your Body Language
Does your body language portray the person you want the world to perceive?
The way you carry yourself with your physical presence, posture, gestures and facial expressions are a big part of how you feel and how others see you.
You want to own the physical space with your body language.
When you sit, sit up straight, chin tucked back not lurching forward, shoulders comfortably down and back, and your feet firmly on the ground.
When you stand, stand tall and grounded with your feet apart, your neck in line with your backbone as if a metal rod connected them vertically, and your chest up and outward confidently.
You want your stance to make you feel confident, sexy, strong, and powerful.
As a general rule, be mindful of fiddling with your clothes, fixing your hair or bangs, and make an effort to keep your hands away from your face, mouth, ears, chin, and neck because often these gestures communicate negative messages to your audience.
5. Your Micro Expressions Elicit Your Audience’s Emotions
It’s no surprise that your facial expressions send positive and negative signals to your audience. However, it’s the micro expressions that occur on a subtle level that are important to pay attention to.
Make sure to maintain eye contact with the camera the way you do when you’re having a heart to heart conversation with your favorite client or best friend. The more conversational and personal you are, the more relaxed and stable your facial expressions will be.
Try to avoid raising one or both eyebrows, wrinkling your nose, frowning, raising upper lip or raised only on one side, and clenching your jaw because they show signs of skepticism, displeasure, disapproval and aggression.
The more happy, neutral, and relaxed your facial expressions, the more positive impressions your audience will feel that builds likeability and trust.
6. Know Your Outcome
The outcome is why you are creating your video, webinar or live stream. Your entire presentation should be centered and revolved around the number one outcome.
If your audience walked away with one new belief or insight, what would it be?
What is that breakthrough? What is that next level for them?
Frameworks are the secret sauce that keeps people coming back for more because it gives a powerful structure to your presentation.
Your audience is ultimately coming to you because they have a problem and are looking for a solution. Your framework is the solution that solves their problem with a proven step-by-step process, tips, or lessons.
Every story you tell must be specific and aligned with the outcome in mind. Stories are also the best way to make you relatable and build the know, trust and like factor with your audience.
People will invest their time, money, energy, and resources when you clearly and precisely describe the pain they are in right now, where they want to go, the cost of them not taking action right now and that you have a proven process or step-by-step system that will take them from where they are to where they want to go.
Take for instance, Stephen Covey’s, The 7 Habits Of Highly Effective People. When you change the way someone thinks, you influence them. You help them see the world differently, to see their problems differently, and to create new possibilities and opportunities.
7. Drop The Script
Drop the script. Drop the prompter. Drop the notes. Drop trying to say everything perfectly and focus on being present, authentic, real, so in the moment, and alive by engaging with your audience (even if you don’t have a live audience!)
Strive to reach a level where you know your messaging, outcome, expertise, and stories so well that you can talk for an hour without any scripts, notes, or prompter.
When you know what you’re going to say so well even if it doesn’t always come out the same way, you are more present with your audience and are more likely to pick up on cues that you would have otherwise missed.
That means you have to practice, rehearse and condition your presentation with repetition so that it feels second nature.
8. Play With Your Audience
You want your audience to feel as if your video, webinar, or live stream is a one-on-one conversation. Ask for their interaction and engagement with open coaching, Q&A time at the end, or checking in with them by asking:
“How many follow?”
“You guys having fun?”
Be willing to have fun with your audience, to make them laugh, to tease and cajole them in a playful way. Honor your audience for showing up, to honor their challenges, to say that ya love them and care about their wellbeing and success.
Make sure they truly feel that you have their back and that you give a damn about them. Your willingness to be generous with your love, your compassion, your vulnerability, and your openness will be directly proportional to the level your audience interacts with you!
Mastering your ability to stand in front of the camera and deliver a message powerfully has to be conditioned with practice, repetition and the right feedback.
As you go through each #powertip, rate yourself on a scale of 1-10 how well you did on your video, webinar or live stream. What’s working for you? What’s not working for you?
Please, please, please don’t take this about judging and criticizing yourself. It’s about getting constructive feedback to help you develop your skills that make you a more confident and powerful speaker and presenter.
With each video, each webinar, and each live stream, you will get better and better. If you want to accelerate your growth, make it a habit to review and evaluate yourself after every time you speak or present regardless what video platform you use.
Here’s to making your greatest impact and becoming a powerful speaker and presenter! Always keep radiating your beautiful light with the world living life with passion, purpose, and meaning.
Guest Post by Yelena Kaganovsky
Yelena helps entrepreneurs and thought leaders confidently share their message with the world on video so that they can reach a global audience, start movements, and make social changes. Together we can make the world a better place for generations to come.